"...in 2012, the GfK Roper
Youth Report says 73% of youth report their parents are their leading
influence on whether they drink alcohol or not while less than 2% say it's the
ads they see or the media they watch."
“Children who
watch parents drink 'are twice as likely to binge on alcohol'
Joanna
Moorhead, offered these insights in her column in the online publication, The
Guardian, “It's so much easier for us to blame the media, friends and the
Internet for all the bad stuff our children get up to. And maybe this
means that, instead of berating my 17-year-old daughter for sometimes,
over-indulging in alcohol, I should be turning the spotlight on - gulp! myself.”